Legal notice

LEGAL NOTICE & IMPRINT

Last updated: September 30, 2026

This Legal Notice governs the access to, browsing of, and use of the website www.backlinewear.com (the "Site"), operated by Backline. By accessing or using this Site, you agree to comply with and be bound by the terms, notices, and policies set forth below.

1. OPERATOR & BUSINESS DETAILS

Brand Name: Backline
Proprietor / Legal Representative: Gajera Vasu Ashokbhai
Registered Business Address: Shivmandir Society, Yogichowk, Surat - 395010, Gujarat, India
Primary Support Email: backlinewear@gmail.com
Customer Support Phone / WhatsApp: +91 8200846601
Official Website: www.backlinewear.com
Official Social Media: @backlinewear

2. INTELLECTUAL PROPERTY RIGHTS

All content published on www.backlinewear.com—including but not limited to product designs, visual representations, apparel graphics, logos, text, button icons, audio/video media, and website source code—is the exclusive intellectual property of Backline and is protected under applicable Indian and international copyright, trademark, and industrial design laws.

Unauthorized copying, scraping, reproducing, modifying, distributing, or commercial exploitation of any material from this Site without explicit prior written authorization from Backline is strictly prohibited.

3. VIRTUAL & AI-GENERATED MODEL REPRESENTATIONS

Product Visualizations: Images displayed on this website and in our marketing channels may utilize AI-assisted technology, digital synthesis, or virtual model renderings to illustrate product fit, styling, and garment appearance.
Product Accuracy: All physical garments, graphic prints, cuts, and textile designs depicted on virtual models represent our actual stock and physical products. Minor variations in digital display, lighting, or screen resolution may occur.
Synthetic Characters & Non-Association: Any virtual model or visual character generated on this Site is completely synthetic and non-existent. They do not depict, simulate, endorse, or represent any real living person, celebrity, or third-party entity.

4. COPYRIGHT, LIKENESS & TAKEDOWN PROCEDURE (NOTICE AND TAKEDOWN)

At Backline, we respect the intellectual property, privacy, and publicity rights of creators, models, photographers, and individual rightsholders.

If you believe in good faith that any image, graphic, visual asset, face identity, or design featured on www.backlinewear.com or our official media channels inadvertently infringes upon your copyright, trademark, or personal likeness without authorization, please follow our formal takedown procedure below:

A. Submitting a Notice

Send a written notification to our designated compliance email: backlinewear@gmail.com with the subject line: [Takedown Request] Copyright / Likeness Infringement.

Your notification must include:

Identification of the Work/Likeness: A description or link/photo of the original copyrighted work or individual face identity claimed to be used.
Identification of Infringing Content: The exact URL or product link on our website where the material is featured.
Contact Details: Your full legal name, business name (if applicable), email address, phone number, and mailing address.
Statement of Rightsholding: A declaration confirming that you are the owner, rightsholder, or legally authorized representative acting on behalf of the owner.
Accuracy Declaration: A statement made in good faith that the information in your notice is accurate and complete.

B. Review & Response Protocol

Upon receipt of a valid notice:

Acknowledgment: Our compliance team will acknowledge receipt within 24 hours.
Temporary Suspension: The flagged material will be temporarily hidden from public view while the claim is verified.
Resolution: If an unintentional infringement or unauthorized likeness usage is confirmed, we will permanently remove, modify, or replace the material within 48 to 72 hours.

5. GRIEVANCE REDRESSAL MECHANISM

In compliance with the Information Technology Act, 2000 and the Consumer Protection (E-Commerce) Rules, 2020, the contact details of the Grievance Officer for Backline are provided below:

Grievance Officer: Gajera Vasu Ashokbhai
Email: backlinewear@gmail.com
Phone: +91 8200846601
Address: Shivmandir Society, Yogichowk, Surat - 395010, Gujarat, India
Response Timeline: We acknowledge all complaints within 48 hours and aim to resolve any consumer dispute within 30 days of receipt.

6. DISCLAIMER & LIMITATION OF LIABILITY

Information Accuracy: Backline makes every effort to ensure product descriptions, pricing, and stock availability are complete and accurate. However, we do not warrant that all site content or color representations are 100% error-free.
Third-Party Integrations: The Site utilizes third-party software and service providers (including payment gateways, checkout partners, and courier aggregators). Backline shall not be held liable for temporary technical outages or independent actions of these third-party platforms.

7. GOVERNING LAW & JURISDICTION

This Legal Notice and all interactions on www.backlinewear.com shall be governed by and construed in accordance with the laws of the Republic of India.

Any legal suit, action, or proceeding arising out of or related to this Site or our services shall be subject to the exclusive jurisdiction of the competent courts located in Surat, Gujarat, India.